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- With the support of the National Wine Agency, "Georgian Wine Forum" was held in the United States
With the support of the National Wine Agency, "Georgian Wine Forum" was held in the United States
Within the framework of the Georgian Wine Forum, a tasting-seminar was held for wine professionals at the Amber Wine Festival in Boston, and in Philadelphia, Georgian wine tasting was held for local distributors, importers, restaurant chains and media representatives.
The final event of the forum was a conference held on November 9 at the University of Pennsylvania. The conference was dedicated to the culture and history of Georgian wine, new challenges created by the pandemic in the wine sector, strategies and action plans for the promotion and sale of Georgian wine in the US market.
At the conference, the Minister of Environmental Protection and Agriculture, Levan Davitashvili, presented an overview of the Georgian wine industry in an online format.
The participants of the event were welcomed by the Ambassador Extraordinary and Plenipotentiary of Georgia to the United States Davit Bakradze and the President of the US-Georgia Business Council Mamuka Tsereteli.
The conference was attended by the Director of the Georgian National Museum, David Lortkipanidze, Professor of the Museum of the University of Pennsylvania, Patrick McGovern, University of Toronto researcher, Stephen Batiuk, and others.
The Georgian Wine Forum was held for the fourth time in the United States with the support of the National Wine Agency and the US-Georgia Business Council. The first forum, in 2018, was hosted by Washington, and in 2019, Boston, at Harvard University base; Last year, due to the COVID-19 pandemic, the event was held online. The forum traditionally includes a scientific conference, during which scientists from different countries of the world present and discuss scientific researches related to the culture and history of Georgian vines.
The United States is a strategic market for Georgian wine, where various important events, including the Georgian Wine Forum, are held with the support of the National Wine Agency to promote Georgian wine and export growth. These measures have significantly contributed to the steady growth of sales in the American wine market over the past 6 years. As for the current statistics, in 10 months of 2021, 881 thousand bottles of wine were exported from Georgia to the United States, which is 10% more than the same period last year.