Georgian Wine - National Wine Agency

Competition

With the support of the National Wine Agency and the German marketing company "ff.k Public Relations", one of the most prestigious German media holding in the wine industry "Meininger" held a competition-tasting to select the best Georgian wines.
152 Saperavi wines made by traditional Qvevri and classic methods from 83 different Georgian  wine companies participated in the competition, from which best 55 were selected.
An article on selected wines has already been published in the June issue of Meininger magazine Weinwirtschaft. An article in another magazine of the media holding "Sommelier" will be published in the September issue.
The competition-tasting was held in Neustadt, Germany. The competition aimed to  select the best wines from Georgia and promote them in the German market. The competition jury consisted of 20 wine experts and WSET certified sommeliers.
In order to promote Georgian wine and increase its export potential, the National Wine Agency started cooperation with the German company "ff.k Public Relations" in 2021. This year, the Georgian wine advertising campaign in Germany has been activated using various media platforms - Georgian wine tastings are held, Georgian wines participate in various competitions, visits of wine professionals and media representatives to Georgia are planned.
Germany, the largest importer of wine in Europe, has been added to the list of Georgian wine strategic markets since 2020. Last year, up to 700,000 bottles of wine were exported from Georgia to Germany (an increase of 4%). According to the data of 5 months of 2021, 314 thousand bottles were exported, an increase of 23% compared to the same period last year.