Active marketing campaign of Georgian wine in Poland will also be carried out in 2021
In 2021, an active marketing campaign will continue in Poland, one of the largest exporters of Georgian wine.
Poland is one of the strategic markets for Georgian wine, where exports are increasing every year. Last year, Poland exported more than 5 million bottles and growth reached 30%. In 2020, Poland took 3rd place among 60 exporting countries.
Georgian wine marketing and advertising activities in Poland will be carried out by "Malinova" company. A contract on cooperation between the National Wine Agency and the Polish marketing company "Malinova spólka z ograniczoną odpowiedzialnością S.K" has already been signed. The agency has been cooperating with the company since 2016.
In 2021, "Malinova" company will organize Georgian wine tasting-seminars in different cities of Poland for wine professionals and commercial staff working in the field of wine trade. Georgian wines will be presented at local international competitions, wine tours will be organized in Georgia. A promotional documentary film on Qvevri wine making technology will be created, Georgian wine advertising campaign will be continued on various media platforms, articles on Georgian wine culture will be published.
The strategic markets for Georgian wine are also the USA, China, UK, Japan, Germany and the Baltic countries.