Georgian Wine - National Wine Agency

Georgian wine marketing and advertising activities in Japan will be carried out by the company "Red Bridge". A cooperation agreement has already been signed between the National Wine Agency and the Japanese marketing company “Red Bridge”. “Red Bridge” is headed by Kenichi Ohashi, the only Master of wine in Japan. In 2021, under the leadership of Kenichi Ohashi, Georgian wine tasting-seminars were held in different cities of Japan for wine professionals and commercial staff employed in the wine trade industry.
Japan is one of the strategic markets for Georgian wine, where with the support of the National Wine Agency, the first large-scale presentation of Georgian wine took place in 2014. In the following years, with the support of the National Wine Agency, Georgian wine companies participated in the exhibitions "Foodex Japan" and "Wine and Gourmet Japan", local wine competitions, tours in Georgia for Japanese wine professionals and media representatives and Georgian wine presentation-tasting in various Japanese cities were organized.  In 2019, the exhibition "Georgia - Homeland of Wine" was held in Tokyo, Japan, which hosted thousands of visitors for 2 months. The National Wine Agency has been cooperating with “Red Bridge” since 2017 and its activities include marketing events about Georgian wine and wine culture throughout Japan.
As a result of the implemented activities, the export of Georgian wine to Japan is increasing; In 2020, up to 200,000 bottles of wine were exported to Japan.