Qvevri wine was introduced at “RAW London”
Georgian Qvevri wine was introduced at the natural wine international fair, “RAW London” (The Artisan Wine Fair London), held in the capital of the UK, London. The organizer of the fair is the world-known wine professional, international magister of wine, Isabel Lejeroni (France).
With National Wine Agency support, 9 following Georgian wine-making cellars participated in the fair: “Satsnakheli”, “Winery Nika”, “Gotsa’s Wines”, “Temi”, “Tweens Wne Cellar”, “Manaveli”, “Artevani”, “Natenadze Wine” and “Pheasant’s Tears”.
Ambassador Extraordinary and Plenipotentiary of Georgia in the UK and Northern Ireland United Kingdom, Tamar Beruchashvili attended the opening of fair.
“I want to congratulate National Wine Agency and each Georgian producer for participation in such prestigious fair, which popularizes special wines. Georgia is represented very interestingly on the fair. Generally, you can find Georgian wins in Britain’s high-class restaurants and store chains. Publicity here grows with intense dynamics. Stimulating Georgian wine popularity, as an ambassador of Georgia, is a great honor for us” – mentioned Tamar Beruchashvili.
As the head of the National Wine Agency, Giorgi Samanishvili stated, British market is very important, as it is one of the largest importer and wine consumer country.
“The UK is also the biggest wine appraiser country and actually, wine fashion is created here. This country is our strategic market and more Georgian wine shall be sold here, as Georgian wine has potential for it. If Georgian wine becomes public and popular on British market, it will be a key to many other markets” – mentioned Giorgi Samanishvili.
As the organizer of the fair, Isabel Lejeroni noted, Georgian winemakers have already participated in the fair for several years and it’s really reflecting on popularity of Georgian wines in the UK.
“Georgian wines, essentially Qvevri wines gain more popularity in the UK and I think every in the world. There is a great interest for wines which are a little bit different, wines with such a strong history. Georgia is obviously the oldest wine making country in the world with an experience of 8 000 vintages, Georgia has so much to offer, whether it’s for sommelier people, or people with restaurants, the wines are really easy to pair with food. I think it’s a great time for Georgian wine industry, the producers are focusing on the ancient techniques, the market is growing, and you can see, whenever we’ve got Georgian stand here, there are so many people and they get really excited at the opportunity of trying these wines, and I know that more and more people are traveling to Georgia and visiting the growers and discovering the art of making Qvevri, the art of making wines in those Qvevris. For the past five years, Georgian wine image has really blossomed and you can see that the level of interest you get in Paris, New York and London and so on” – mentioned Isabel Lejeroni.
Just like the previous years, Georgian Wine gained great interest and approval of the guests of the fair. A special drawing was held in the framework of the Fair, which gives two importer countries the opportunity to visit Georgia with a wine tour in Autumn, during the vintage.
Georgia has participated in this fair since 2012, which gives the unique opportunity of finding potential importers, introduction of Qvevri wines to the knowable representatives of winery field.
The two-day fair hosted over 200 natural, organic and biodynamic wine-making companies around the world.