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Steep increase of Georgian wine export in China

Steep increase of Georgian wine export in China
05.01.2016

2015 year was especially important the Georgian wine export growth point in China.

Steep growth rate of export fixed in the beginning of the year in China preserved till the close of the year and reached 122%  according to 2015 data. Totally 2 672 154 bottles (0.75l)  were exported in 12 months in China.

The dynamic of Georgian wine export growth according to the years is the following: 2005 y. - 37 501 bottles, 2006 y. – 72 955, 2007 y. – 117 258, 2008 y. – 27 214, 2009 y. – 175 556, 2010 y. – 222 055, 2011 y. – 582 626, 2012 y. – 1 203 322, 2013 y. – 898 432, 2014 y. – 1 205 898 and 2015 y. - 2 672 154 bottles.

Also, 30 200 bottles of brand and 6 052 bottles of “Chacha” was  exported in 2015 in China.

China is on the fourth place in the five of Georgian wine exporter countries after Russia, Kazakhstan and Ukraine.

Georgian wine export growth in China was stipulated by active arrangements executed by  Georgian Ministry of Agriculture LEPL National Wine Agency. Particularly, in July 2015, Georgian wine popularizing center was opened in Beijing, which organized educative seminars about Georgian wines culture and  degustation. In addition, Georgian wine was introduced in all the important international exhibitions held in China, wine tours in Georgia were organized for Chinese wine professionals, media and amateurs, head of Agency contractor marketing company „Meiburg Wine Media” , wine master, Debra Meiburg held number of Georgian wine-tasting and  presentation activities,  promo articles about Georgian wine were published in Chinese media, special reports were broadcasted by television and national social webs  advertised  Georgian wine actively. 

 

Georgian Wine