Georgian Wine - National Wine Agency

"Can Georgian wine win over global drinkers?" - this article was published by the world-famous publication BBC today. 
The article points out that Georgia is a homeland of winemaking, where wine production started 8 thousand years ago and where unique wines are produced. The author visited several Georgian wine producing companies and tasted wines from Qvevris with capacity of 2 ton liters. " For centuries winemaking has been a key part of the Georgian economy, with most exports going to Russia," - reads the article. The author points out that after the Russian embargo in 2006, Georgia has begun searching for new partners and currently exports its wine to 55 countries. " while Russia is still its largest export market, its share has fallen to 62%,"  the BBC article says.
Irakli Cholobargia, Head of Marketing and Public Relations Department of the National Wine Agency stated that the main focus of the Agency is towards European and North American markets. " In volume we are not the big country. Our maximum capacity [for production] now is 300 million bottles a year, which is the size of one big Australian winery. We cannot compete with France, Spain, Chile and South Africa [in size], but what we offer is our uniqueness, our grape varieties, and qvevri wine, our history. Our strategy now is to be established in the Western and Asian markets, and to diversify the whole export market," says Irakli Cholobarya.

The article also includes the assessments of American winemaker Lisa Granik, who says that more wine drinkers in the West want to try ancient, unique Georgian wines.