British Wine Master of Wine: 2018 was successful for Georgian wines
Georgian wine tasting was held for the wine industry and media representatives in London, the capital of UK.
The event was organized by the National Wine Agency contractor company "Swirl Wine Group" and there were various wines made with classic and traditional Georgian methods represented at the event.
Tasting was lead by the head of "Swirl Wine Group", British master of wine Sarah Abbott. According to her, this year was successful for Georgian wine in the UK.
“Georgian wines had fantastic results in the UK this year. British importers and wine traders discovered new Georgian wines, new contracts were signed and future cooperation was planned. Georgian wine variety of red, white and amber wines were widely represented at the festival. Georgian wine is new for us, but we see growing interest from the winemakers "- stated Sara Abbott.
With the support of “Swirl Wine Group " and organization of the local importers, “The Qvevri Wine Festival” will be held in London on November 8 this year, which will be another important activity for promoting Georgian wine popularization and awareness.
According to Irakli Cholobargi, Head of Marketing and PR Department of the National Wine Agency, presentation of Georgian wine in Great Britain is very important because this country is one of the biggest importer in the world.
"With the agreement of the National Wine Agency and the wine industry, since 2014 the UK has emerged as potentially growing, strategic market for Georgian wine exports. According to the marketing strategy of the Agency, Georgian companies participate in the variety of exhibitions and tastings in the UK, wine tours are organized in Georgia for English wine professionals. This kind of activities are aimed at raising awareness and popularization of Georgian wines in London, the city, which is considered to be a trend in Europe to determine the trends in the wine industry "- said Irakli cholobargiam.
According to the data of 9 months of the current year, 68 thousand bottles of wine are exported from Georgia to the UK, which is 22% higher than the same period last year.